Frequently asked questions

A personal Style Coach™ helps clients develop a clear personal style through clothing, color analysis and wardrobe guidance. My work focuses on helping women choose clothing that reflects who they are and supports their lifestyle and goals.

No. A Style Coach™ specializes in clothing, color analysis, wardrobe development, and personal image. Style Coaching™ may include conversations about lifestyle, identity, and confidence so that clients can build a wardrobe that reflects who they are and how they want to live. However, the focus is always on personal style and wardrobe decisions, not life coaching or therapy.

A stylist typically selects clothing for a specific event or photoshoot. A Style Coach™ teaches clients how to understand their own style, choose flattering clothing, and make confident wardrobe decisions long term through Style Coaching™.

Color analysis is a professional process that identifies the colors that best complement a person’s natural coloring, including skin tone, hair, and eye color. Color analysis helps clients choose flattering clothing, makeup, and accessories. You may either register for: Virtual Color Analysis (for clients who live elsewhere) In-Person Color Analysis (for local clients)

I am a certified Style Coach™ and professional color analyst based in Rochester, New York. I offer In-person Style Coaching™ and color analysis services locally, as well as virtual services for clients outside the Rochester area. Sessions may be held in person or online depending on the service and your location. Specific details are provided when you book your session and we'll choose the format that best supports your needs and goals.

Denise Duellman is a certified Style Coach™ and professional color analyst based in Rochester, New York. She trained with the Style Coach Institute™ and is a member of the International Association of Style Coaches™. Through Style Coaching™, she helps women develop authentic personal style through color analysis, wardrobe planning, and personalized guidance.

The best place to begin is by scheduling a complimentary Discovery session. During this conversation, we'll discuss your goals, challanges and needs so you can decide which service is the right fit for you. You many choose: Virtual Discovery Session (for clients everywhere) In-Person Discovery Session (for local clients) You can also explore the Services page to learn more or book a session if you already know where you'd like to start. If you have questions at any point, you're always welcome to reach out through the Contact page. I look forward to helping you create a personal style that truly works for your life.