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ABOUT

My Approach to Style

I believe style isn't about trends or rules — it's about learning how to dress in a way that feels natural, confident and true to who you are.

 

 

Many women come to this work feeling disconnected from their wardrobes, unsure how to dress their bodies or show who they are in everyday life, especially during times of transition.

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Through Flower City Style, I offer a thoughtful, personalized approach to color and style. As a Certified Style Coach™ and professional color analyst, and a member of the International Association of Style Coaches™, my work is holistic and deeply individual—

 

taking into account not just clothing, but the life it needs to support.

 

Many of the women I work with have goals and aspirations for their lives and they look to style as a way to support where they're headed — not just where they've been. This process isn't about changing who you are. It's about dressing with intention, honoring your individuality and feeling confident in your style choices.

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Style can be a powerful form of self-expression — and when approached thoughtfully, it becomes a way to move through life feeling confident and fully yourself. 

Denise headshot blue cashmere_edited.jpg

Denise Duellman

Certified Style Coach™ & Professional Color Analyst

© 2026 Flower City Style by Denise Duellman. All rights reserved.
Certified Style Coach™ | Member, International Association of Style Coaches™

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